PR/Marketing is busy laying out the strategy for Monday. They have identified bloggers and communities to target, written many press releases and strategy documents. Of all the weekends I have seen, from a planning/strategy perspective, this team is certainly the best.
Looking forward to seeing the execution.

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What is HolaNeighbor?
HolaNeighbor builds a bridge between you and those around you.  We believe that the world becomes smaller when our community grows. We give you the tools to discover the people, places and things in your neighborhood. Find what you want, get what you need.
We are giving you a way to better communicate with [...]

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The tagline was discussed and decided.
HolaNeighbor! Where We Say Hi!
What do you think?

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Here is the interactive universe map HolaNeighbor is using as a guide for the interactive marketing:

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